A first collaboration for Emergency Room and Morse, and both were an absolute pleasure to work with. The brief was simple: a colourful animated artwork incorporating elements from both groups branding, while linking to the sounds of the artists booked for the show.

The following sections will be broken down into the various services/roles I undertook throughout the project:
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CREATIVE DIRECTION
‍For me, establishing the mix of the two brands' aesthetic was the first priority, ensuring everyone felt they were adequately represented in the artwork. We agreed we would use the Emergency Room sticker to house all the text, then incorporate Morse's Farsi text to fill in the rest.
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Our final iteration drew heavy inspiration from club lighting, particularly the dichotomy between colour and darkness.

3D & MOTION GRAPHICS
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The effect was made using a camera flying around a taurus made of translucent glass, then rotating an HDRI of anything multi-coloured [in this case, a galaxy] in the background.

The process for the Farsi lettering started in Adobe Illustrator, we used Morse's brand font 'Jomhuria' by KB Studio. I then used the 3D feature on Illustrator to extrude and bevel each letter before exporting them to Blender for texturing. I added the letters inside the taurus using an array node, allowing control over rotation, scale, frequency and randomisation of the letter placement/orientations.

A few final touches in After Effects: I animated the hue slider to vary the range of colours, ensuring the loop always finishes at the same point so it's seamless. A sprinkling of depth of field and motion blur tied everything together, adding that extra bit of quality.

GRAPHIC DESIGN

All the graphic design on this project happened on the sticker. We stuck with the original concept of the Emergency Room stickers but had to completely change the layout to accommodate the larger than usual line-up, and include something related to Morse's branding.

It was very challenging fitting so much text in such a small space while maintaining a function hierarchy, but I think we achieved exactly that. The dashed-line wireframe Farsi letter in the background ties the graphic into the rest of the artwork and links nicely to Morse's aesthetic.

I made the adjacent mock-up so the sticker could be marketed in isolation, perfect for story posts and other social media placements.