This was my first CGI project and one I really enjoyed,  Ellie was fantastic to work with and really helpful throughout. The concept was to create a CGI video featuring the rebrand of byEllie's Lip Balm featuring a new 'Brown Sugar' flavour. I hopped on a call with Ellie to talk about some ideas to ensure we were on the same page, then after a day of filming around London we refined the idea further until we got our final concept.
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3D MODELING
‍The lip balm was modelled from scratch on Blender and split into three parts so it could be disassembled for animations. The mouthpiece was a challenging shape but I managed to get there with a combination of Booleans and conventional modelling.

VFX & VIDEO EDITING
‍The final video was taken on Oxford Circus using a construction site to drive the concept of 'building' the rebranded lip balm. The first step was tracking the camera movement using fSpy then exporting the data to GeoTracker [a blender plug-in]. I then added the CGI in sections and composited them all together in Adobe After Effects. By adding some zoom in the video editing phase I could create more focus on the products and animations.